About Paul

Paul Mush

Paul has an extensive track record of success in sales and marketing. He launched Sales Team 1 in 1987 to build teams for clients that did not know how or were too busy to do it themselves. He has built 145 sales teams with over 20,000 reps recruited, trained and managed.

He attended the first Internet conference in San Francisco in 1994 and moved to the Bay Area later that year to be at ground zero of the revolution. He has built sales teams for over 100 Internet startups. Paul has helped take companies from start-up to acquisition.

At LegalMatch, an Internet lawyer referral startup launched in 2000, Paul implemented his proven successful referral business model in the legal space. He quickly created a sales team that grew from zero in a 2-bedroom apartment to over 160 reps and support staff in offices across the U.S. Cash flow positive status was reached in 6 weeks for a total investment under $2K. Revenues went from zero to $25 Million. All without any VC or bank loans, and during an era of extreme financial and social insecurity. A major factor in this success story was his unique approach to recruiting and his sales training program.

Paul then did other contracts in the online legal space including launching an online lawyer directory for Nolo Press, the premier consumer legal book publisher. Nolo had a unique position of dominating consumer awareness and attracting 1 Million site visitors each month. Paul proposed the program and collaborated with in-house marketing, technical, legal, and administrative staff to develop it for launch. He also did initial test sales and then recruited, trained, and managed an in-house sales team. Sales were an immediate success with revenues over $10 Million and over $50 Million after being acquired by Lawyer.com. Paul also did projects for LegalFish, LawInfo and other legal startups.

Paul’s first experience with legal work was assisting with intake at his father’s practice. Levon King was a true local solo practice. He transitioned from the ministry to law. While at Yale Divinity he heeded MLK’s call to march to Selma. After building a successful practice he was elected mayor of Allen Park, MI.

Paul earned an M.S. in the Bioengineering at the University of Michigan in Ann Arbor, MI., an M.A. in the Philosophy, Cosmology and Consciousness program at the California Institute for Integral Studies in San Francisco, a B.S. in Physics with a minor in Computer Science (high distinction) from Colorado State University in Fort Collins, CO, an A.S. in Electronics Technology, A.S. in Automotive Technology and A.A. in Liberal Arts at Henry Ford College in Dearborn, MI (all summa cum laude) and an ABA in Business Administration from Oakland Community College in Farmington Hills, MI (summa cum laude).

Paul grew up in Detroit, spent 30 years in The Bay Area, is an avid ebike rider (lately on the Poudre River Trail in Fort Collins, Colorado), earned a black belt in Shorin Ryu karate, served in the U.S. Army and plays a killer surf guitar (to take a break from computers and phones).